Think of the last time you saw a business advertise itself by shouting how much its competitor sucked and needed to close its doors...

And now you know why protests have a very narrow reach and limited effect. Only if the media is on your side and gives you free airtime will a protest make an impression, and since the media will never be on our side with sympathetic coverage, protests haven't made us more free.

We need to market and pull people to us by attraction, not protest. What are we offering to improve the lives of our friends, families, neighbors, co-workers, and others in our lives? Let's package what we're offering and sell it.