Saw this in a post:

"But as you well know, people who don't know better will vote for the name they recognize."

And I've heard this a lot in a campaign:

"You need to buy more TV and radio ads so that people know about [insert candidate name here]! They can't vote for him if they don't know who he is!"

Which is exactly why I've been trumpeting setting aside $25 a month. It's marketing money.

People will always say, "If you don't vote, you can't complain about who's in office."
More accurately, it's "If you don't pay for the campaign marketing, you can't complain about who's in office."