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Market to Those Who Need You

If you look at the cost/benefit ratio of this, you'll likely find it greater in cost than benefit.

Think of it a bit like looking for a job. You spruce up your resume, dress up in your best outfit, primp appropriately, and then show up early to sit up straight in the lobby so that your first impression is positive and memorable.

You're advocating freedom, fer cryin' out loud. There's no reason that people should walk away with a negative first impression about someone selling freedom.

Whether you like it or not, you're in the business of marketing. You either market to a select few who already agree with you, or you market to a large audience waiting for someone to lead them.

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Brett Rogers, Somewhere in Texas (832) 226-5300

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